It’s not all about the visuals
Seeing as how we are talking about videos, this might sound a bit weird but it is very true and visuals are not as important as you may think when it comes to explainer videos. Having things like a professional voiceover and professional looking visuals is great, but they don’t make up for a good storyline because even the most professional looking video can lack in this department, while the most simple looking one can be very effective without all of the bells and whistles. People like a good story behind a product, which what these videos are all about, and the point of the voiceover and the visuals is for them to compliment the storyline that you have created, not to overshadow it. In fact, when it comes to the bells and whistles, less is more because they can even go so far as to distract from the message that you want to convey with your video, and that will completely defeat its purpose.